A highly experienced Results-Oriented Leader who has demonstrated the ability to lead diverse teams of professionals to new levels of success in a variety of highly competitive industries, cutting-edge markets, and fast-paced environments.Strong technical and business qualifications with an impressive track record of more than 15 years of hands-on experience in strategic planning, business unit development, project and product management, and marketing strategies. Proven ability to successfully analyze an organization's critical business requirements, identify deficiencies and potential opportunities, and develop innovative and cost-effective solutions for enhancing competitiveness, increasing revenues, and improving customer service offerings.
- Fluent in English and Spanish.
- Highly proficient in: PC and MAC platforms
• Adobe Photoshop CS2
• Adobe Illustrator CS2
• Quark Express 6.0
• Corel Draw 12
• 3D Studio Max
• Dreamweaver MX
• Flash MX
• Director MX
• Corel Photo Paint 12
• Adobe Acrobat 7.0
• Auto Cad 2006
• Solid Works 2003
• Microsoft office 2007
• Microsoft Project 2007
• Adobe InDesign CS2
EDUCATION Masters in Information and Systems (MIS) / Data Management - Network Security, December 2009 Morris Graduate School of Management, Chicago, IL Masters in Business Administration (MBA) / Concentration in Business Management, September 2008 Morris Graduate School of Management, Chicago, IL Bachelor’s of Applied Science in Graphic Design/ Concentration in Graphic Arts, July 2004 Robert Morris College, Chicago, IL
EMPLOYMENT history Operations Manager, Full House Signs Inc, Joliet, IL¸ October 2009 – Present Consultant Services / Management, Marketing, Design, Alex Industrial and Commercial Inc., Chicago, IL, Sep 2007 – Present Marketing Manager / Brand Designer, Gomez and Steider Bancorp Inc., Chicago, IL, July 2007 – Sep. 2007 Web Master / Graphic Designer, The Eagle Newspaper, Chicago, IL, September 2006 – March 2007 Production Manager, Full House Signs Inc, Stickney, IL¸ September 2005 – September 2006 Project Manager, Alex Industrial and Commercial Inc, Chicago, IL¸ June 2004 – August 2006 Art Assistant / Graphic Designer, The Eagle Newspaper, Chicago, IL, October 2003 – June 2004 Industrial Designer. 3D West Inc,Aurora, Illinois. April 1999 – June 2000
Responsible for designing from the ground up concepts and ideas resulting in renewing contracts and increase by 35% new clients.
Prepared and or supervised 80% of construction of models and samples of products made of clay, wood, plastic, metal, electronics, glass and paper and tested them for function, quality and consumer appeal.
Considered factors influencing product design such as cost, selection of materials, production methods, new technology, safety, fashion trends, ergonomics, the environment, marketing and business strategy in order to provide streamlined operations, reduced operating costs, and greater profitability.
Operations Manager. Juanchis Inc. Cali, Colombia. July 1997 – December 1998 Spearhead all product development initiatives for this $600K snacks manufacturer in the food industry with responsibility for the top product. Accountable for new product development, brand strategy and positioning, marketing, market research, point of purchase promotion, pricing strategies, package design, sourcing and quality management. Work with outside design/advertising agencies and manage a $50K operating budget. Report directly to the President of the company.
Developed and launched 3 new snacks products: potato chips, plantain chips and caramel chips, generating $200,000 annually and making the company one of the city’s top 5 manufactures of such products.
Devised a customized Brand Management System that radically altered how marketing programs are conceived, managed and executed. Effort led to a $250,000 improvement in EBIT in the first year.
Initiated a broad-based promotional strategy involving 18 new product items that is projected to boost the company’s snacks market share by 150% and generate $5.2 million in total revenue by the end of CY2010.
Established a strategic, reciprocal sourcing alliance with a leading vendor, increasing the viability of a new product and resulting in a 30% larger addressable market.
Piloted a market-based pricing program that eliminates the complexities of product pricing and provides individual Supervisors with accurate, real-time, market-level, local pricing information.
Operations Manager.Chitos Pokets Inc.Tulcán, Ecuador. January 1995 – June 1997 Envisioned concept and founded this snack food manufacturing and distribution company operating throughout the Ecuador. Accountable for managing account P&L and all aspects of the brand management process, including business and financial planning, sourcing, product development, package design, strategy, positioning, pricing, sales and marketing, cost management, logistics, import/export, quality control and general administration. Managed successful long-term relationships with 12 suppliers.
Structured and implemented a sales/marketing plan that successfully built brand name recognition and grew the company from start-up to more than $300,000 in annual sales over 3 years.
Sourced, developed and launched 6 new food and beverage products over an 8 month period. Re-launched an established retail snack product that garnered 80% of total local and 25% country wide market share within 12 months.
Secured a $120,000 line of credit with only 6 months of operating history that allowed the company to retain 16 key suppliers on an exclusive basis throughout Latin America in order to support future growth.
Oversee the strategic management and operational oversight of the company's Business Development and Operations in order to provide streamlined operations, reduced operating costs, and greater profitability.
Operations Manager, Flexo Gráficas Romo Inc., Tulcán, Ecuador. January 1995 - December 1996 Production Manager & Industrial Designer, Creaciones Nuevo Mundo, Caracas, Venezuela. May 1993 – December 1994
DEVELOPED SKILLS
MANAGEMENT
Managed, directed and controlled large groups of people for the purpose of coordinating and harmonizing the group towards accomplishing company’s goals.
Deployed and manipulated of human resources, financial resources, technological resources, and natural resources.
INDUSTRIAL DESIGN
Prepared presentation sketches showing style, size, shape, and configuration of internal components and general appearance of products either by hand or by computer.
Prepared and or supervised construction of models and samples of products made of clay, wood, plastic, metal, glass and paper and tested them for function, quality and consumer appeal.
Considered factors influencing product design such as cost, selection of materials, production methods, new technology, safety, fashion trends, ergonomics, the environment, marketing and business strategy.
Created, read and interpret blue prints for design, manufacturing and assembly.
GRAPHIC DESIGN
Prepared comprehensive layouts of the design using techniques such as photography, illustration and computer-generated imagery.
Developed new arrangements of visual elements for publishing.
Conceptualized and designed solutions for advertisement in magazines.
Manufactured graphic displays.
Designed and maintained web sites.
MARKETING
Strategic Business, Market & Sales Planning.
ROI, Value Proposition & Profit Optimization.
Creative Branding & Vertical Marketing.
Revitalizing Stagnant & Declining Sales.
Competitive Analysis, Positioning & Pricing.
Product Introduction & Life Cycle Management.
Consumer Trends & Product Prioritization.
Major Account Development & Portfolio Management.
Market Evaluation, Penetration & Expansion.
Performance Enhancement & Succession Planning.
ASSOCIATIONS
NSHMBA, National Society of Hispanics in Masters of Business Administration, Board Member, Director of S.E.P. (Summer Enrichment Program) Chicago chapter.