Social Business Design

Social Business Design is design for organizations that are made out of individuals. It is design for complexity, for increase productivity, and for sustainability. It is not design by division but designing for their nodes, hubs, constituents, connections, and signals and networks. The organization can be related to decentralized organism that has eyes and ears everywhere that people touch the company, whether they are employees, partners, customers, or suppliers. Social Business Design is a new discipline with some basic guidelines emerging. In addition, these emerging guidelines have less in common with traditional business design and more in common with social and business issues.

Technology, society, and work are all changing at breakneck speeds, creating new opportunities for value creation and capture across industries and geographies. However, businesses are having trouble-keeping pace, stymied by filter failure, isolated approaches, and legacy structures.

Social Business Design provides a solution, in the intentional creation of dynamic and socially calibrated systems, process, and culture. The goal is improving value exchange among constituents, through a framework consisting of four key archetypes: ecosystem, hive mind, dynamic signal, and metafilter.

Socially calibrated systems

It indicates the analysis of the social architecture, social exposure parameters of the social business. Social Business Design influences three key practice areas, customer participation, workforce collaboration, and business partner optimization. When applied, it produces both improved and emergent outcomes.

We foresee that organizations adapting to the Social Business Design framework – designing for their nodes, hubs, constituents, connections, and signals – will be more highly distributed, collaborative, and agile and better positioned to succeed.

Introduction

Social Business Design is the intentional creation of dynamic and socially calibrated systems, process, and culture. The goal is improving value exchange among constituents.

Through Social Business Design, businesses re-envision their inherent architecture – preparing them to meet the challenges and take advantage of the opportunities that these trends present. Workplace organization, management, & technology need to better integrate and adapt to the social needs, preferences, and nature of people.

Create and capture value

Technology, society, and work are all changing at breakneck speeds. Businesses that seek to create and capture value from these changes must harness opportunities at their intersection, the hub of social business. We need to design for business intent and utilize our efficiencies as tools to help solve real business problems

Technology

It is understood that technological evolution has fueled every major business revolution, from agrarian to industrial. However, innovations spurred every major business shift that was unpredictable, yet visible to those with keen foresight.

Currently, the ever-increasing overlap between consumer and enterprise technology is opening up a number of opportunities for businesses to evolve and this continued overlap will only increase the pace of change. The technology tools and platforms are highly participatory and social. They take advantage of intrinsic human motivations to contribute in order to share opinions and knowledge, to be a part of something greater than what we would like to believe.

Cloud computing

Cloud computing offers a flexible new approach to delivering IT services — one that better responds to business needs. It is the most trusted solutions for transforming IT environment to support more flexible, agile service delivery with improved security and control. Bridging cloud-computing solutions, web based services, and on premise IT, deployments can provide organizations with new levels of infrastructure flexibility, user satisfaction, and significant cost savings opportunities.

IT Consumerization

Consumer adoption of technology has exploded, and people expect that their tools at work will provide the same robust level of communication as their personal computing options. The sophistication of affordable consumer devices is only going to increase and user expectations are set to spike as well. Over the last few years, the meme around social has filtered down into countless activities and processes across the business world, giving rise to now significant trends like Enterprise 2.0, Social CRM, customer communities, and so on.

Data Ubiquity

Content and data are everywhere. People are creating and curating content like never before.

As data storage becomes cheaper, businesses are storing, archiving, and mining more data than previously possible. The increasing openness of APIs and data portability makes more enterprise data available for both consumers and employees to consume. Free flow of data also allows business partner relationships to be readily analyzed and optimized.

Exploiting these trends requires more than simply adopting new technologies. It requires forward-looking organizations to embrace change, mapping these trends to the strategic goals of the business.

Society

Social networks are fundamental to how people communicate with each other and with companies. Organizations that can embrace new technology processes, and attitudes stand to benefit greatly from better-engaged customers to better-connected employee networks, businesses have a chance to leverage connectedness to achieve strategic goals. However, the most valuable resource that a person or company can have in the future is social capital, the sum of the deep relationships they have acquired over their lifetime in the networked economy.

Constant Connection

People are increasingly wired and connected. Many countries see internet penetration rates over 70 percent with high percentages of users on broadband connections. Social networking sites have grown at dizzying rates; for example, Twitters user base has been growing by percentages of hundreds, if not thousands, and Facebook now connects hundreds of millions of active users worldwide.

The edge being the most decentralized part of the network. The best ideas and inputs will be far more transparent, spot, to capture as well, both internally and externally of organization.

Sustainability

Social innovation as new ideas that work to meet pressing unmet needs and improve people’s lives. (Mulgan, 2006) Social innovation is continuously emerging in the form of new behaviors, new organization models, and new ways of living. Transition towards sustainability requires radical changes in the way we produce, and generally, in the way we live. In fact, we need to learn how to live better, while reducing our ecological footprint and improving the quality of our social fabric. In this perspective, the link between the environmental and social dimensions of sustainability appears clearly, showing that radical social innovationswill be needed, in order to move from current, unsustainable models to new, sustainable ones. we have to see transition towards sustainability as a wide-reaching social learning process in which the most diversified forms of knowledge and organizational capabilities must be valorized in the most open and flexible way. Among these, a particular role will be played by local initiatives that, for several reasons, can be seen as promising cases of new behavior and new ways of thinking. We can consider three main clusters, cosmopolitan localizations, creative communities, and collaborative networks.

Local communitiesinvent unprecedented cultural activities, forms of organization and economic models. We can refer to these initiatives, as a whole, as cosmopolitan localization. It is easy to recognize that cosmopolitan localism is the result of the balance between being rooted and being open to global flows of ideas, information, people, things, and money.

There are groups of people – the creative communities who have been able to think in a new way, developing a form of Collaborative creativity which they have managed to put very innovative forms of organization into action.

The starting point of collaborative networks is the organizational model emerging from the open Source movement collaborative approach has increasingly been applied to areas beyond the coding of software.

Now we can observe that these principles have been highly successful in proposing collaborative and effective organizational models in several other application fields. Quoting the British Design Council, which refers to them as Open models, they are new forms of organization that do not rely ‘on mass participation in the creation of the service. The boundary is blurred between the users and producers of a service. It is effectively often impossible to differentiate between those who are creating the service and those who are the consumers or users of the output.

Crowd sourcing

Institutions recognize the need for community support to achieve objectives.

Brand Engagement

Consumers desire to engage brands via social media channels for many reasons, including customer support and feedback. Brands now have an opportunity to engage with consumers directly, without the perceived spin of a traditional marketing message. For example, companies like Intuit and KFC have corporate representatives participating in online conversations with customers. Through active engagement, consumers seek opportunities to participate in the businesses of their favorite brands.

Social tools are making relationships engaged and collaborative – among users, among employees, and between users and brands in

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